Contextual marketing is easy to understand if you think about how it focuses entirely on using content for marketing your products and services. Contextual marketing usually means that you are creating content for your site, using specific keywords so that the advertisement platform delivers the ads of interest to your customers.
For example, if you are using Google AdWords, it will deliver to your audience ads based on the content using the keywords in the content to trigger the right ads. This can be planned and it can also happen in real time if you pay attention to how you can relate current happenings and events to your content marketing.
Using as much of both planned and unplanned contextual marketing will boost your business.
Ensures Your Messages Is on Point
When you focus on contextual marketing, it means that you are focusing on your audience’s intent. Instead of bombarding your audience with generic messages you can create more targeted messages that better align with what your customers intent is because the content is based on their desires and behavior.
Contextual Marketing Creates Buzz
When you’re focused on contextual marketing, you will need to also pay attention to what your audience is doing in real time in the real world. This means that you need to to make make sure that you do know your audience well enough so that you get it right.
Ensures Your Audience Receives What They Need
Because you are paying attention to the intent of your audience, where they are in their buying journey, and current events that affect your audience you’ll ensure that your audience gets what they need from you. The content you create will more align with them and be more accurate and timelier.
Gets More Attention Because It’s Relevant
Most people today are blind to advertisements, especially banner ads on websites which are delivered due to the text you’ve put on your site. If the ads are genuinely relevant, they’re going to be more attractive and get more attention.
When the marketing you engage focuses on the desires and needs of your target audience and aligns with your customers’ interest by finding the right ways to connect with your customers in the context, they are in your benefit greatly by building a business that more closely aligns with your customer’s interests and goals. Because of that, you’re going to improve your return on investment exponentially.
