B2B marketing is a vital part of any company’s marketing strategy. It helps you reach new customers and generate leads, helping your business grow. In this blog post, we’ll walk you through the steps you need to take to run a successful B2B marketing campaign. From developing your strategy to targeting your market, creating effective […]
Customer acquisition and retention marketing are two sides of the same coin, not different currencies. The challenge for B2B marketers is to connect the dots. To maximize their marketing effectiveness, B2B marketers need to develop a unified marketing strategy with the customer at the center. Forrester summarizes this customer-centric approach in their report, B2B Loyalty, […]
Lead generation is often thought of as the end goal of B2B marketing. But the idea of ”performance branding” offers a more balanced approach and is key to long-term success. The B2B customer journey is more complex than ever before. It has evolved to include many interaction points throughout the marketing funnel. But how can […]
There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out. Already want more? Here are 7 more great B2B marketing ideas. Use print media and your target industry A recent survey published by Marketing […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
A line is often drawn between sales and marketing. After all, both have different roles, activities, and goals. But ultimately, both cogs work in the same machine, ensuring the company’s growth. And the truth is, no high-functioning B2B organization can function optimally without one department working in alignment with the other. In this blog post, […]
More and more B2B companies are exploring how to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience from recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions are able to generate better leads more efficiently, improve conversion rates, and achieve […]
If you’re in B2B marketing, you’ve probably already discussed the value of a B2B social media strategy for your business. Here are some common objections you’ve probably thought of: It’s expensive to maintain and has no impact on the bottom line. You’re skeptical that customers will even find you there or research you. Your marketing […]
The COVID-19 global pandemic has brought equality across the world. Businesses of all sizes and sectors have been severely affected. Governments around the world are putting together trillions of dollars of relief packages to keep businesses afloat. In these challenging times, there is a palpable feeling that businesses are relying on cooperation, not competition, to […]