Product demos are an effective way to introduce your solution to potential customers and convince them to buy. However, not all product demos are the same. Depending on your industry, audience, and goals, you may need to choose different types of product demos for best results. In this article, we’ll look at the types of product demos that are most effective for different industries and give you some tips on how to create and deliver them.
live demo
A live demo is a real-time presentation of a product, typically delivered online via video call or webinar. Live demos allow you to interact with your audience, answer their questions, and tailor your pitch to their specific needs and pain points. Live demos are ideal for industries with complex, customizable or high-value products, such as software, consulting, and education. Live demos also help you build trust and relationships with potential customers and demonstrate your expertise and credibility.
recorded demo
A recorded demo is a pre-recorded video of a product, usually hosted on his website or landing page. Recorded demos allow you to reach a wider audience, showcase product features and benefits, and control the quality and consistency of your message. Recorded demos are ideal for industries with simple, standardized or low-cost products, such as: B. E-commerce, entertainment, or fitness. Recorded demos can also help generate leads, increase conversions, and reduce support requests.
Self-guided demo
A self-guided demo is an interactive experience of a product, typically accessible through a free trial, sandbox, or demo account. Self-guided demos allow potential customers to explore your product at their own pace, test its features and usability, and see how it solves their problems. Self-guided demos are ideal for industries with intuitive, easy-to-use, or self-service products, such as: Examples: gaming, productivity, social media. Self-guided demos can also help reduce friction, increase engagement, and drive referrals.
hybrid demo
A hybrid demo is a combination of two or more types of product demos, typically tailored to different stages of a buyer’s buying journey, different audience segments, or different goals in the sales process. Hybrid demos allow you to leverage the strengths of each type of product demo to optimize your results. Hybrid demos are ideal for industries with diverse, dynamic, or competitive products, such as: Examples: healthcare, finance, travel. Hybrid demos can also help you stand out from your competitors, educate potential customers, and close more deals.
How to choose the right product demo type
When it comes to choosing the right product demo type for your industry, there is no one-size-fits-all solution. Several factors should be considered, such as: B. Product features and benefits, audience preferences, marketing and sales goals, and available resources. To help you decide, ask yourself questions like: What is the main problem your product solves for potential customers? How complex, customizable, and value-adding is your product? How familiar, interested, and ready are your prospects with your product? How do you want to communicate, engage, and persuade potential customers? What platforms, formats, and channels are best for delivering product demos? And how do you measure the effectiveness of product demos? Answering these questions will help you choose the most effective type of product demo for your industry and create a compelling presentation of your product.
