Opening a new location for your business is an exciting and rewarding endeavor. But how do you know if your new location is working well and delivering the results you expected? In this article, we will explore the key features you can use to measure the impact and performance of your new location on your…
Corporate social responsibility (CSR) is not only good for the planet and society, it’s also good for small businesses. CSR refers to the ethical and sustainable practices a company undertakes to positively impact the environment, customers, employees, and communities. In this article, you will learn how CSR can help attract and retain talent, one of…
A problem statement is a clear and concise description of the problem or gap your company wants to solve for your customers. It helps define the scope, goals, and value proposition of your product or service. Creating a problem statement is an important step in the business planning process because it guides your research, design,…
How do you prioritize strategic business units and investments? This is an important question for marketers who want to effectively allocate resources and maximize profits. In this article, you’ll learn about four common marketing strategy frameworks that can help you analyze and rank business areas and investment opportunities. You will also learn how to apply…
Risk management and contingency planning are essential for any small business, especially during times of uncertainty. However, effectively communicating these plans to stakeholders such as employees, customers, suppliers, and investors can be difficult. How can you communicate potential risks and the actions to take to mitigate them without causing panic, confusion or loss of confidence?…
Forecasting uses historical data, trends, and assumptions to predict future outcomes and scenarios. It helps small and medium-sized businesses plan ahead, optimize resources, and take advantage of new opportunities in the social media industry. In this article, you will learn how to increase your sales and expand your online presence using popular forecasting tools and…
Business development is the process of identifying, pursuing, and creating new opportunities for business growth and value creation. This includes understanding your market, customers, competitors, and partners and developing strategies and tactics to achieve your goals. But how do you create a business development strategy based on market research and analysis? Here are the main…
Economic indicators are statistics that measure economic performance, trends, and conditions. It helps you assess current and future market conditions, identify opportunities and challenges, and make informed decisions. However, economic indicators can also reveal potential risks that can affect your business, investments, and personal finances. In this article, you will learn how to use economic…
Business process management (BPM) is a field that aims to improve the efficiency, effectiveness, and agility of organizational processes. However, implementing BPM changes can be difficult because they often require changing the way people work, think, and collaborate. For BPM changes to be smooth and successful, they must be communicated clearly, consistently, and convincingly to…
define goals Before working with a coach, develop a clear vision of what you want to achieve. What are your specific, measurable, achievable, relevant and time-bound (SMART) goals for your business and yourself? How will you track your progress and results? Have you met your goals? Or how do you know if you need to…
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