Determine your scope and goals Before you start writing your business plan, you need to define your scope and goals. What is the main goal of your plan? Who are your target audience and stakeholders? What are the key questions or challenges your plan will address? By clarifying your scope and purpose, you can communicate…
You’ve invested time, money and energy into planning and hosting a successful B2B event. You’ve attracted qualified leads, engaged them with valuable content and experiences, and collected their contact information. So what now? How do you follow up with B2B event leads and nurture them until they’re ready to buy from you? In this article,…
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