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Determine your scope and goals Before you start writing your business plan, you need to define your scope and goals. What is the main goal of your plan? Who are your target audience and stakeholders? What are the key questions or challenges your plan will address? By clarifying your scope and purpose, you can communicate…
Storytelling is a powerful technique for convincing reluctant customers and overcoming their objections. In this article, you’ll learn how to create compelling stories that highlight the benefits, features, and emotions your product provides. Identify customer pain points Before telling a story, you must understand your customers’ problems, needs, and desires. What are they struggling with?…
Payment systems are essential to facilitate transactions and promote commerce in the digital age. However, they also face many different challenges and opportunities, such as security, regulation, innovation and customer experience. How can payment systems adopt best practices from other industries to improve their performance and value proposition? In this article, we will explore some…
Competition is inevitable in any market, but it can be especially difficult for small businesses facing larger or newer competitors. How do you protect your small business from competitors that perform too well, perform poorly, or innovate too much? Here are some tips to help you stay ahead of the curve and maintain your competitive…
Last week broke Bitcoin’s recent uptrend that started in June, entering a critical support zone. As the price hit $25,300, buyers jumped in, ending the selling frenzy and showing that demand is still alive in the $25,000 region. As a result, Bitcoin began to establish itself in the $26,000 region. However, assessing the broader outlook,…
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