If you run a small business, you may want to create a podcast or blog to share your expertise, attract new customers, and grow your brand. But how do you choose a topic that resonates with your audience and highlights your value? Here are some tips to help you find your niche and create engaging content.
Know your goals
Before choosing a topic, you need to have a clear idea of what you want to achieve with your podcast or blog. Do you want to educate, entertain, inspire or persuade your listeners or readers? Would you like to showcase your products or services or offer advice and ideas? Do you want to grow your audience, generate leads, or increase your sales? Having a specific, measurable goal will help you refine your topic and tailor your content to achieve your desired results.
Know your audience
Another important factor to consider is who you are creating the podcast or blog for. Who is your ideal customer? What are their needs, challenges, problems or concerns? What are their demographics, interests, and behaviors? How do they consume content and what formats do they prefer? You can use tools like surveys, interviews, analytics or social media to research your audience and understand their problems and desires. You can then choose a topic that meets their needs and provides value and solutions.
Know your competitors
You should also know the content of other podcasts or blogs in your industry or niche. You don’t want to choose a topic that’s too saturated or too vague. You want to find a balance between relevance and uniqueness. You can use tools like Google, iTunes, Spotify, or BuzzSumo to research keywords, trends, and popular topics in your industry. You can then analyze your competitors’ strengths and weaknesses and look for gaps or opportunities to differentiate yourself. You can also use feedback, reviews, or comments to see what your potential audience likes or dislikes about your competitors’ content.
Know your passion
Finally, you must choose a subject that you are passionate about and proficient in. You don’t need to be an expert, but you should have some credibility and authority on the subject. You also need to have enough enthusiasm and curiosity to maintain your podcast or blog over the long term. You want to choose a topic that you enjoy talking about or writing about and that you can explore in depth and from a variety of perspectives.
You also want to choose a topic that allows you to express your personality, voice, and style, while connecting with your audience on an emotional level. By following these tips, you can choose a topic for your small business podcast or blog that fits your goals, audience, competitors, and passions. You can also test your theme by creating a few episodes or posts and see how they perform and how your audience reacts. Remember, you can always refine or pivot your theme as you go and learn from your experience and feedback.
