If you run a small business, you know how important it is to convince potential customers to trust your product or service. One of the most effective ways to do this is to use expert opinions to increase revenue. An expert opinion is testimony or endorsement from a trusted, authoritative source with relevant knowledge or…
Labor market interventions are policies or programs that aim to improve outcomes for workers and employers, such as wages, employment, productivity or skills. Examples of labor market interventions include minimum wage laws, training programs, subsidies or regulations. But how can we test whether intervention in the labor market is effective? In this article, you will…
Storytelling is a powerful technique for convincing reluctant customers and overcoming their objections. In this article, you’ll learn how to create compelling stories that highlight the benefits, features, and emotions your product provides. Identify customer pain points Before telling a story, you must understand your customers’ problems, needs, and desires. What are they struggling with?…
As a business analyst, you know the importance of presenting your skills and accomplishments clearly and convincingly. But how can you create an outstanding business analytics portfolio to showcase your work and impress potential employers or clients? In this article, we’ll share some tips and examples on how to design, organize, and update your portfolio…
Business strategy is the art and science of creating and implementing plans to achieve your goals and objectives in a competitive environment. However, this is not a one-size-fits-all solution, and there are many common pitfalls that can derail your efforts and waste your resources. This is why having a business strategy mentor can be a…
Payment systems are essential to facilitate transactions and promote commerce in the digital age. However, they also face many different challenges and opportunities, such as security, regulation, innovation and customer experience. How can payment systems adopt best practices from other industries to improve their performance and value proposition? In this article, we will explore some…
Trade statistics are essential for understanding the trends, dynamics and impacts of international trade. However, collecting and analyzing business data can be difficult due to a variety of data limitations, such as gaps, inconsistencies, errors, or discrepancies. In this article, you’ll learn some practical strategies for overcoming these data limitations and improving the quality and…
Other costs are not considered business expenses at all. For example, cost of goods sold, such as the cost of purchasing inventory, is often deducted from your gross business income. However, they are declared separately from your business expenses. Likewise, business start-up costs, such as those related to new equipment, registering your business, or advertising…
Competition is inevitable in any market, but it can be especially difficult for small businesses facing larger or newer competitors. How do you protect your small business from competitors that perform too well, perform poorly, or innovate too much? Here are some tips to help you stay ahead of the curve and maintain your competitive…
If you run a small business, you may want to create a podcast or blog to share your expertise, attract new customers, and grow your brand. But how do you choose a topic that resonates with your audience and highlights your value? Here are some tips to help you find your niche and create engaging…
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